CHIEFTAIN® was founded in 2018 in San Francisco by a Nigerian immigrant Uche, shortly after moving over to the United States. Uche studied industrial design at the Academy of Arts University (AAU) in San Francisco. After graduating in 2020, CHIEFTAIN was officially established as a company during the Covid-19 pandemic. CHIEFTAIN was created to be a destination for men, women, and children with love for elements of African/Black aesthetics, arts, symbols & patterns giving them a distinctive appearance. Two (2) years after on April 15th, 2022, our first collection of silk scarves introducing a unique print "T-mono pattern" and a unisex collection of sunglasses "Dreamer" was launched.
Our brand’s flag is made up rich and earthy colors (black, beige, burgundy, brown) that resonates with every human irrespective of their background and skin color. More products ranging from handbags, ready to wear, jewelry, footwear accessories and leather-goods to be released soon.
The name CHIEFTAIN means the leader of a people or clan. The idea behind this brand is to change the narrative.
‘’I see myself as a leader irrespective of where I’m coming from’’ - Uche Iheuwa